| Top 50 Internet Advertisers by Media Value, March 2008 | |||
|---|---|---|---|
| Position | Advertiser | Media Value ($000) | Sector |
| 1 | Bank of America: consumer services | 21,634 | Fin |
| 2 | LendingTree.com | 16,669 | Fin |
| 3 | E-Trade Financial | 16,197 | Fin |
| 4 | Countrywide Home Loans: consumer services | 16,064 | Fin |
| 5 | University of Phoenix: online | 13,881 | Edu |
| 6 | Classmates Online | 11,867 | Misc |
| 7 | Sprint Wireless | 10,463 | Tech |
| 8 | Netflix | 10,158 | M/E |
| 9 | Verizon Wireless | 10,137 | Tech |
| 10 | Scottrade: online | 9,164 | Fin |
| 11 | University of Phoenix | 8,081 | Edu |
| 12 | Fidelity Brokerage Service: consumer service | 6,395 | Fin |
| 13 | AT&T Wireless | 6,368 | Tech |
| 14 | Verizon ISP | 6,000 | Tech |
| 15 | ShareBuilder.com | 5,793 | Fin |
| 16 | LowerMyBills.com | 5,656 | Fin |
| 17 | Bank of America | 5,471 | Fin |
| 18 | Toyota autos: Corolla | 5,257 | Auto |
| 19 | Freetriple.com: credit report | 5,024 | Fin |
| 20 | Scottrade Stock Brokerage: consumer service | 4,685 | Fin |
| 21 | Charles Schwab: consumer services | 4,285 | Fin |
| 22 | NCAA March Madness on Demand | 4,176 | M/E |
| 23 | Ameriprise Financial | 3,937 | Fin |
| 24 | Capital One: VAR credit cards | 3,895 | Fin |
| 25 | TD Ameritrade Brokerage | 3,786 | Fin |
| 26 | StubHub | 3,545 | Ret |
| 27 | TD Ameritrade Brokerage: consumer service | 3,465 | Fin |
| 28 | T. Rowe Price: consumer services | 3,318 | Fin |
| 29 | Best Buy | 3,288 | Ret |
| 30 | Capital One: No Hassle Miles Visa | 3,240 | Fin |
| 31 | Progressive Direct Auto Insurance | 3,160 | Fin |
| 32 | HP Printers | 2,945 | Tech |
| 33 | Verizon FIOS TV Cable Service | 2,909 | Tech |
| 34 | Amazon.com | 2,900 | Ret |
| 35 | Ask.com | 2,791 | M/E |
| 36 | McDonald's | 2,752 | Misc |
| 37 | Hydroderm | 2,727 | CPG |
| 38 | Privacy Matters | 2,703 | Fin |
| 39 | Motley Fool | 2,622 | M/E |
| 40 | Dell: Inspiron computer | 2,619 | Ret |
| 41 | The Wall Street Journal | 2,612 | M/E |
| 42 | Intel: Centrino computer components | 2,581 | Tech |
| 43 | Norwegian Cruise Lines | 2,558 | T/H |
| 44 | eBay.com | 2,550 | Ret |
| 45 | Dunkin' Donuts | 2,461 | Misc |
| 46 | Vonage | 2,417 | Tech |
| 47 | Chevrolet autos: Malibu | 2,373 | Auto |
| 48 | FRS | 2,337 | CPG |
| 49 | Lifelock Identity Theft Prevention | 2,324 | Misc |
| 50 | T-Mobile Wireless | 2,303 | Tech |
| GRAND TOTAL | $284,541 | ||
| Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality | |||
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| View: Top 50 Internet Advertisers in February 2008 | |||
Methodology: The chart represents the value of display advertising in both standard and nonstandard ad formats using CPM-based methodology. Media expenditure estimates don't always take into account special considerations, including publisher discounts, barter agreements, cosponsorship, affiliate relationships, and the like.
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