Top 50 Internet Advertisers by Media Value, October, 2006 | |||
---|---|---|---|
Position | Advertiser | Media Value ($000) | Sector |
1 | NexTag Services | 15,889 | Misc |
2 | E*Trade Financial | 9,945 | Fin |
3 | University of Phoenix Online | 9,018 | Edu |
4 | Monster | 7,958 | Class |
5 | TD Ameritrade | 7,629 | Fin |
6 | Dice.com | 7,464 | Class |
7 | Netflix | 7,207 | M/E |
8 | Lendingtree.com | 7,072 | Fin |
9 | Classmates.com | 7,011 | Misc |
10 | eBay.com | 6,524 | Ret |
11 | Verizon Wireless | 6,419 | Tech |
12 | LowerMyBills.com | 6,180 | Fin |
13 | Fidelity Brokerage | 6,116 | Fin |
14 | Scottrade Consumer Services | 5,846 | Fin |
15 | Vonage | 5,807 | Tech |
16 | Cingular Wireless | 5,158 | Tech |
17 | Dell VAR Computers | 4,943 | Tech |
18 | Scottrade Online | 4,854 | Fin |
19 | Forex Capital Markets (Fxcm.com) | 4,835 | Fin |
20 | Victoria's Secret | 4,675 | Ret |
21 | Dell Inspiron Computers | 4,536 | Tech |
22 | Charles Schwab | 4,486 | Fin |
23 | Countrywide Home Loans | 4,454 | Fin |
24 | Dollar Rent A Car Online | 4,142 | T/H |
25 | Circuit City | 3,995 | Ret |
26 | HomePages | 3,896 | Class |
27 | Fidelity Investments | 3,798 | Fin |
28 | Bank of America | 3,097 | Fin |
29 | Honda trucks CR-V | 3,070 | Ret |
30 | Ing Direct Bank Consumer Services | 2,985 | Fin |
31 | Amazon.com | 2,920 | Ret |
32 | Leapfrog | 2,896 | Ret |
33 | Capital One | 2,785 | Fin |
34 | Stubhub.com | 2,754 | Ret |
35 | T-Mobile Wireless | 2,627 | Tech |
36 | Palmone Treo Tripkit | 2,571 | Tech |
37 | Gametap.com | 2,550 | M/E |
38 | Ratemarketplace.com | 2,499 | Fin |
39 | Wal-Mart | 2,379 | Ret |
40 | Wirefly Wireless | 2,374 | Tech |
41 | Chevrolet Trucks Silverado | 2,364 | Ret |
42 | BestBuy.com | 2,323 | Ret |
43 | Overstock.com | 2,292 | Ret |
44 | Match.com | 2,254 | Date |
45 | Nissan Autos Sentra | 2,241 | Ret |
46 | Nutrisystem.com | 2,216 | H/F |
47 | PlanetOut.com | 2,212 | M/E |
48 | HP printers | 2,088 | Tech |
49 | State Farm Insurance | 2,068 | Fin |
50 | Comstock | 2,064 | Misc |
GRAND TOTAL | $227,488 | ||
Sectors: Auto - Automotive; Class - Classifieds; CPG - Consumer Package Goods; Date - Online Dating; Edu - Education; Fin - Financial Services; H/F - Health & Fitness; M/E - Media & Entertainment; Misc - Miscellaneous; Ret - Retail; Tech - Technology; T/H - Travel/Hospitality | |||
View: Top 50 Internet Advertisers in September, 2006 |
Methodology: Chart represents the value of display advertising in both standard and non-standard ad formats. Media expenditure estimates do not always take into account special considerations including publisher discounts, barter agreements, co-sponsorship, affiliate relationships, etc.
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